The My Cause My Boots campaign has allowed the Dallas Cowboys Cheerleaders to express themselves in a very personal and meaningful way. Each of the 36 Cheerleaders have designed their Gameday boots with a colorized star to match a personal cause or charity. Fans have responded in great volume on social platforms with emotional connections to the Cheerleaders heartfelt experiences, raising awareness for causes, disease, survival, and strength. As the ladies take the field on Dec. 27th, they will be sharing their stadium experience with a loved one, as they honor a cause that has been a part of their personal journey.
December 27, 2020